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Revenue systems for post-PMF B2B teams

Grow revenue with systems, not headcount.

Marcus builds the revenue engine underneath your sales, marketing, and RevOps — own it in 90 days, or let our operators run it.

Your first play live in 30 days, or your first month is free. See how it works →

The same customer, four different answers.

The problem

Your revenue stack promised leverage. It delivered more work.

Two SDRs run roughly $180K a year before either one ramps — and there's still no system underneath them. The build costs a fraction of that, and it stays with you.

The solution

Signals become routed action.

Live signals in. A human approves what matters. Real plays out — Marcus is the layer in the middle.

Revenue signals
Website activity
CRM data
Funding news
Hiring & job change
LinkedIn engagement
Tech-stack change
The Revenue Engine
Routing
CleanDedupe · Normalize
EnrichWaterfall
ScoreFit · Signals stacked
Human in the loopApprove / Ignore
RouteTo the play
Routed sequence
1Account list built
2Sequence started
3Call queue ready
4Ad audience synced
5CRM task created
6Owner notified
The 90-day build

Your first play goes live in 30 days.

Built inside your own tools. A working play ships in month one — the whole engine is yours by day 90.

By day 30

Your first play goes live.

Clean data, best-fit accounts, first signals wired — one working play shipped.

Days 30 to 90

A new play, roughly every two weeks.

4 to 6 plays built, 10 to 15 signals live, tuned on real replies.

Day 90

The handover.

The whole engine, documented, inside your tools — yours.

SignalChampion moved
ScoreNew-account fit92 fit
RunWarm sequence
ResultBooked meeting
AGA Marcus operator reviews every play before it sends.

The first play

One real buying moment, turned into a booked meeting inside your own tools.

Funding
New hire
Website
Job change
CRM + Slack alert

The signal layer, running

Ten to fifteen signals firing across the tools you already run — scored and routed to your CRM and Slack.

The enrichment tables The 4 to 6 plays Dashboards + docs Agents configured

Documented · Inside your stack · Yours

Yours to run

The whole engine handed over, documented inside your own tools. Run it with your team, or keep us on the tools.

And we put it in writing: your first play live within 30 days, or your first month is free.
What is a play?

A play is one repeatable move: a signal fires, the engine enriches and scores it, and a specific sequence runs on its own.

Designed around your ICP and your live signals — we build only the ones that move pipeline. Three examples:

Funding-trigger outreach

A company closes a new round — reach out while the expansion budget is fresh.

SignalSeries A raised
EnrichAccount + contacts
ScoreFit + timing92
PersonalizeReference the raise
RunEmail · LinkedIn · call

Pricing-page intent

An ICP account keeps hitting your pricing page — call while intent is hot.

SignalPricing visited 2×
EnrichMatch visitor to account
ScoreIntent threshold97
PersonalizeReference the page viewed
RunSame-day call + email

Champion job-change

A past champion lands somewhere new — they may want to bring you along.

SignalChampion moves
EnrichNew company + role
ScoreNew-account fit88
PersonalizeReference the past win
RunWarm sequence
Built for your business 200+ plays across six families. We build the few that move your pipeline.
Signal-triggered outbound LinkedIn and content Inbound and operational ABM and ads Expansion and retention AI-native 2026
The Execution Layer

Already have the foundation? Start at execution.

Three services, one shared engine underneath. Hire one, or all three.

GTMADSCONTENTPIPELINEcompounding
The compounding loop

Run one and it works. Run all three and they compound.

GTM engineering creates pipeline this quarter. Ads engineering warms cold accounts before the first call. Content engineering builds authority that keeps paying out.

Every closed deal feeds the engine — so the next cycle is sharper, and every meeting costs less.

From prioritized accounts

GTM engineering

Signal-triggered outbound, run for you inside your own stack — a live signal becomes a sequence and a call queue.

1SignalLinkedIn engagement
2EnrichAccount + contact
3ScoreFit + intent
4RunSequence + calls
5AlertOwner notified

Outbound. Many signals in — we reach many, precisely.

Book a call — we'll scope which service fits.

Book a 15-minute call
Why Marcus

More tools, more hires, more agencies. None fix the system underneath.

Each adds another layer to manage. Marcus builds the system underneath — then runs the work from it.

vs the usual fixes
Marcus
Hire SDRs
AI SDR or tool
Another agency
Build internally
Built inside your stack
Yes — in your tools
manual, by hand
another login
runs outside it
if you have the team
Fixes data, signals, and routing
The whole layer
doesn't touch it
one piece of it
campaigns, not plumbing
6 to 12 month project
Runs GTM, ads, and content
All three, one engine
outbound only
you operate it
usually one channel
you hire per channel
AI workflows + human judgment
Both, by design
human, no system
system, no human
varies by team
you build both
Leaves you a system you own
Yours at day 90
leaves when they do
rented
locked to them
yours, if it ships
Reduces headcount dependency
That's the point
adds headcount
still needs operators
adds a vendor
adds a team

Partners

Technology partners across the CRM, signal, automation, ads, and AI stack.

ClayHubSpotSalesforceLinkedInSlackGongAnthropicOpenAIGoogle AdsMetaZapiern8nSnowflakeAirtableNotionIntercomSupabaseClayHubSpotSalesforceLinkedInSlackGongAnthropicOpenAIGoogle AdsMetaZapiern8nSnowflakeAirtableNotionIntercomSupabase
Questions

Frequently asked questions.

Rather talk it through? Drop your email and grab a time — we'll answer everything live.

A Revenue Engine: clean data, live buying signals, and signal-triggered plays that find the right accounts at the right moment — assembled inside the tools you already use, in 90 days. After that it's yours. Keep running it in-house, or have us run it for you.

B2B companies past product-market fit, with a high-value sale and a focused set of target accounts. If growth depends on reaching the right accounts rather than sending more volume, it fits.

The pattern that burns people: a lump sum up front for a black box, then a trickle of leads with no idea why. We work the opposite way — the system is built inside your tools, against milestones you can watch, and you own the result. If we part ways, the working system stays with you.

An SDR or a tool is one more thing to manage. Marcus builds what sits underneath them: clean data, scored buying signals, and the plays that turn a signal into a booked call — run by senior operators.

No — and be wary of anyone who does, because that promise is only kept by sending more volume, the exact game you're escaping. What we guarantee is delivery: your first play live in your own tools within 30 days, or your first month is free. From there we prove the approach on your real ICP with live reply data before anyone talks about scaling.

No. We build inside your stack — CRM, enrichment, sequencing — and hand it over so your team owns it. You can see exactly how every part works. Nothing to rip out, and no black box.

Three phases. Data: who to target and why. Signals: when to act, with 10 to 15 live buying signals scored and routed. Plays: 4 to 6 signal-triggered plays built and live. You finish with a working engine, not a slide deck.

Pricing is scoped to your stack and goals, and we walk through it on a 15-minute call. The 90-day build is a fixed engagement; the Execution Layer after it is month to month. Book a call and we'll show you exactly what we'd build.

The operators

AI leverage. Human judgment.

Senior operators across data, outbound, RevOps, ads, content, and AI workflows — who know what to build and what to skip.

Human in the loop A senior operator reviews every play before it ships under your name.
Approve / Ignore